Win the Crowd
Four entrepreneurs explain how their companies raised money the newfangled way—from everybody.
by Victoria Finkle and Kathy Kristof
Feb 28, 2018
2 minutes
![](https://article-imgs.scribdassets.com/xo7hjh6io6a0gf8/images/fileKZNXC09N.jpg)
Want to turn every customer or friend into a potential backer of your business? Since regulations changed in 2016, small businesses have been able to raise money from non-accredited individual investors. While equity crowdfunding, as it is now known, can be complicated and expensive, it’s also
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