No 231 FINDING COMFORT IN THEIR OWN SKIN
Sartorial frustration—and some encouragement from her wife, Naomi Gonzalez—drove Fran Dunaway to launch a clothing line for women with a masculine streak. But when the couple noticed that it was boxer briefs—not button-up shirts—that were flying off the shelves, they realized they had found their hero.
by AS TOLD TO KATE ROCKWOOD
Sep 01, 2018
3 minutes
![](https://article-imgs.scribdassets.com/91nzfmkxkw6i7h4x/images/fileNT3XC9QZ.jpg)
Fran Dunaway and Naomi Gonzalez → TOMBOYX
Three-year growth 2,049% • 2017 revenue $5.4 million
SEATTLE • FOUNDED 2012
FRAN: I wanted a cool button-up shirt, like a Ben Sherman or Robert Graham, and I couldn’t find it.
NAOMI: I encouraged her to start the business because, well, she was complaining so much.
FRAN: Neither of us was looking for a new job—I was an executive producer for a political media strategy firm,
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