I Became a Better Marketer When I Started Thinking Like an Entrepreneur
When you think the way entrepreneurs think, you see everything around you differently.
A few months ago, my wife and I were brainstorming ways to market our novel. We spent three years writing it together -- it’s called Mr. Nice Guy, and it comes out October 16. And as any author knows, publicizing and marketing a book is tough. It’s a crowded space, few publications cover books in any meaningful way and readers are hard to reach.
