Having Trouble Selling Your Product? Rethink Your Sales Force
When police-uniform brand Her BlueWear struggled to sell its products to cops, it built a sales team its customers would trust.
Denise Czack knew sales. She’d been a sales manager at multiple companies, in multiple industries. So when she launched her own , she expected her expertise to easily carry over. Czack’s business, Her , makes for female cops -- so for one of her first-ever sales trips, she went to a conference attended by 300 female cops and.
