How I joined an industry incumbent I’d set out to defeat
Jun 26, 2019
2 minutes
AS TOLD TO TOM FOSTER
PHOTOGRAPH BY NATHAN BAJAR
![f0037-01](https://article-imgs.scribdassets.com/93g3nbne807n3g76/images/fileT41SHUL4.jpg)
We never thought of Harry’s as only a direct-to-consumer company, or as only a subscription service. Eventually, we didn’t think of ourselves as only a men’s shaving company. It’s men’s and women’s personal care.
we heard from our customers was that we weren’t as convenient as they’d like. They wanted
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