BELOW THE BELT
ALTHOUGH MANY WOMEN consider feminine hygiene products to be a bathroom essential, they’re rarely displayed proudly on a vanity or styled for social media. Instead, a few choice items are stowed away at the back of a cupboard with the labels facing inward and concealed by several bottles of strategically-placed self-tanner. But intimate-care products are breaking ground and moving beyond the pharmacy aisles, claiming a larger – and prouder – place in the increasingly crowded wellness space.
V-CARE 2.0
It’s 2019: wellness has truly infiltrated almost every aspect of our existence. We’re stirring powdered mushrooms into our matcha lattes, using jade rollers to apply plant-powered face serums and now we’re extending self-care to our nether regions. Once strictly the domain of mass supermarket brands, personal care and grooming is experiencing a rebrand as
