The European Business Review

The Five Essential Pillars of Multidisciplinary Process/Service Design

Transforming the internal structures of companies by integrating design assets has been seen by many multinational corporations as a challenging process. Crafting services whether targeting external markets or in order to reformulate long-term internal strategies revolves around five essential main pillars every design manager should keep in mind.

In a market where the technical qualities of products are barely distinguishable, design can be the perfect differentiator. We live in artificial environments where our cities, tools and systems are a product of design processes affecting our everyday lives. In the midst of artificial intelligence, automation and machines, there is an ever-growing need for human creativity. Meanwhile, the highly qualified members of the knowledge-based economy, are increasingly more in demand of higher quality products in an ever competitive market with a bigger focus on the creative sector.

Design in this context no longer functions as a form but rather as a strategy. Transforming the internal structures of companies by integrating design assets

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