Marketing

DATA MINING AND MENTAL HEALTH

Marketing : How much of your clients’ lives play out online?

Dr Damian Cotchett: A tremendous amount plays out through a range of channels. For adults, the first thing that so many people do when they wake is look at their devices. It has become habitual and automatic. Very quickly (within a generation) the behaviour of the

You’re reading a preview, subscribe to read more.

More from Marketing

Marketing1 min readGender Studies
The Brands Leading With Twitter Way Videos
The bank’s 20-year association with the Sydney Gay and Lesbian Mardi Gras has provided countless opportunities for ANZ to showcase itself as a leader in culture, inclusion and pride. Its in-flight safety videos have been a worldwide favourite for qu
Marketing4 min readPsychology
Brain Trust
Loyalty is only a by-product of importance, so if your brand loses importance to your customers, they’re as good as gone. Maybe not straight away, but think of them in the long term; why would they keep buying into what you offer and what will keep t
Marketing4 min readPopular Culture & Media Studies
2010-2019: Consumer Lessons From The Decade That Was
There’s no better time to examine the past and future than when crossing the threshold of a new year and decade. During this time of thoughtful retrospection, it’s easy to exaggerate how dramatically the world has changed, thanks to cognitive bias. B

Related Books & Audiobooks