The science of creativity
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Based in Sydney’s east, AFFINITY is an independent full-service agency founded in 2002 by husband and wife duo Luke Brown and Angela Smith. With an offering spanning data-driven media, CX and digital, and a staff count of more than 30, AFFINITY has made a name for itself. All while fostering a productive and healthy working culture.
Recently refurbishing the office, Co-Founder and Chief Strategy Officer Angela Smith says it meant the team could really map out and plan what they wanted to achieve for the new design.
The end goal was to encourage both fluidity and collaboration through the fresh layout, detailing how every space had been concocted with this in mind.
“So to achieve a dynamic work modality, breakout/meeting space to desk space is 1:1. We wanted to
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