How well does nostalgia sell?
OGILVY CREATIVE DIRECTOR
Jenny Mak
The human brain processes memories and information more easily if repetition is involved. That’s why a catchy jingle or a tagline with heritage can be a powerful way to make an instant connection with consumers. The trick is getting it right to make the right kind of connection.
SAATCHI & SAATCHI ECD
Rebecca Carrasco
When developing ideas for ads, you ideally have the freedom to solve the problem in the most engaging way. And when starting from scratch, a good tagline or even a jingle
