Questions prevail

“As per usual, the industry bodies are all very East Coast/Sydney centric and it doesn’t offer opportunities to include those involved in strategy development work ... which precedes any creative.?”

The Communications Council is a national organisation with offices in Sydney, Melbourne and Perth and local representation in Adelaide and Brisbane. All our programs are national and delivered in the local markets. Comms Council

There’s a good reason the MFA may appear to be East Coast-centric, and that’s because 95 percent of the media agency industry population is based on the East Coast, with only five percent spread across Perth, Adelaide and Canberra. However, while our ‘Attract & Retain Talent’ program predominantly takes place on the East Coast, all other work we do, such as developing best practice standards, facilitating industry system development, measuring