Mending the bank brand

RICHARD MORGAN

AnalogFolk Executive Creative Director

Rolled, floured and battered by the royal commission, Australian banks and financial institutions are undergoing a period of penance and reflection. Michael Hodge and Rowena Orr (senior counsels asissting the royal commission) lured a series of normally unflappable banking executives into their awaiting traps; exposing their own organisation’s shortcomings and placing an entire industry under the spotlight. What effect will that have on their advertising?

JESS LILLEY

Leo Burnett Creative Director

Trying to make a bank look human after the eye-watering evidence of the banking royal commission is a tall ask. So it’s interesting to see a