Mending the bank brand
May 06, 2019
4 minutes
WORDS BY MARIAM CHEIK-HUSSEIN
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RICHARD MORGAN
AnalogFolk Executive Creative Director
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Rolled, floured and battered by the royal commission, Australian banks and financial institutions are undergoing a period of penance and reflection. Michael Hodge and Rowena Orr (senior counsels asissting the royal commission) lured a series of normally unflappable banking executives into their awaiting traps; exposing their own organisation’s shortcomings and placing an entire industry under the spotlight. What effect will that have on their advertising?
JESS LILLEY
Leo Burnett Creative Director
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Trying to make a bank look human after the eye-watering evidence of the banking royal commission is a tall ask. So it’s interesting to see a
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