Peter Vogel: larger than life
Wavemaker CEO, Peter Vogel, known in the industry for his larger than life personality, big hands and little quirks, has always been motivated by the next challenge.
Whether it’s building a business, redeveloping an agency position in market or managing the merger of two global powerhouses, Vogel doesn’t shy away from a tough task.
Insiders describe his work ethic, loyalty to his staff, and his commitment to the growth of the Wavemaker business as some of his most notable traits.
The former surfer–turned media boss, hailing from the South African ocean–side town of East London, has grown into one of the most respected and boisterous agency CEOs in adland.
Spending his youth playing rugby, or just about any other sport, and surfing on weekends, Vogel described his early life in the 70s and 80s as an exciting time to grow up.
After high school, he found himself in the same place many do, unsure of the next move.
So, Vogel decided on Rhodes University in South Africa, studying a Bachelor of Commerce, with a focus on marketing. It was here that he met his now–wife Lynn, who was studying social sciences. They would go on to have their daughter Hannah, who, like her father, has plans to study marketing.
When finishing university, Vogel described his
