Breaking BVOD
Ask anyone in media and they’ll tell you the TV landscape is undergoing significant change.
The decline in linear broadcast viewing has had a direct impact on advertising revenue for the major networks as more viewers look to ad–free, streaming platforms like Netflix as the bingewatch epidemic has firmly taken hold.
In addition, other online video players such as YouTube and Facebook have continued to drag eyeballs away from the traditional TV set.
Despite this, there is a rapidly emerging medium that looks set to support TV and provide advertisers and broadcasters with a new and consistent revenue stream.
Broadcast Video On Demand (BVOD) has arrived and, in a nutshell, encompasses the catch–up services from the major Australian TV networks.
However, every network is different. Mandatory sign–ins, where a user is required to input a level of personal information, including date of birth, email and location, to view content is a point of difference.
SBS was one of the first to launch the strategy, with Nine later following suit. However, both Ten and Seven have opted not to adopt this approach, allowing viewers “limited” access to their respective platforms when not signed in.
Each network has expressed
