Brands go for gold in sports partnerships
Apr 01, 2019
3 minutes
WORDS BY MARIAM CHEIK-HUSSEIN
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MICHELLE TURCHINI
Apparent creative director
There’s nothing like a sporting event to bring crowds together in a moment and allow them to experience something out of themselves. There’s a huge emotional pull; the stories, the action, the heroes and falls; it doesn’t get more dramatic than a big arena. Brands that can leverage any of these things in a natural and synergistic way can create a feeling, and therefore allegiance, that can be incredibly valuable.
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JENNY LIU
DDI art director
Sports. Competitiveness. The primal desire to win. These
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