The Path to Better Decisions
Carla O’Dell: Why don’t we make better decisions?
Chip Heath: Psychologists have spent a number of years studying all of the biases we have, and they’ve found that there are a number of basic ways we think about the world that lead us to the wrong conclusions. For example, we frame decisions narrowly. The typical person only thinks of one alternative when making a decision.
How can we think more broadly and give ourselves multiple options in the decision-making process?
The trick is
