THE RISE OF THE CLEANFLUENCER

Scrolling through Instagram, it probably won’t take long before you come across someone sparkling their sink, doing a Zoflora hour or even scrubbing their bog.

Once upon a time, we might have turned our noses up at this and thought it was all rather strange.

But since 2018, when Sophie Hinchcliffe – AKA Mrs Hinch – came to the scene, across the globe we’ve adored watching people scrub their home clean.

For years, we’ve relished in luxury influencers making avocado on toast and doing a handstand on a beach in Fiji, but no more.

Today, with more than 3.5m followers, Mrs Hinch proves there’s a new type of influencer in town – the cleanfluencer.

But where exactly has this newfound influencer obsession stemmed from?

Cleaning has been around for