Inc.

Not Just a Cosmetic Change

the founder and CEO of Beautycounter, a pioneering business in “clean beauty,” lives in Santa Monica, California-not far from Hollywood. So it’s no surprise she would be inspired by a movie. And she was, though not by a traditional Hollywood blockbuster. She was motivated to start Beautycounter by the 2006 documentary that details former vice president Al Gore’s efforts to warn people of the rising threats of environmental destruction and climate change.

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