Finding New Customers for an Old Product
Mar 03, 2020
2 minutes
by ADAM BORNSTEIN
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Q I have a legacy product that my customers love. How do I keep its promotion fresh in order to drum up new excitement and new customers? —BRAD, GAINESVILLE, FLA.
learn a lot about marketing relevancy from Arnold Schwarzenegger. I’ve worked closely with the bodybuilder turned actor turned governor for nearly 10 years, and I’m continually amazed by the way that,
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