Beauty and the Best
Jul 24, 2021
2 minutes
By GHAZAL ALAGH
Co-Founder and Chief Innovation Officer, Mamaearth
![indtodin210802_article_S48_01_01](https://article-imgs.scribdassets.com/8lk8z1mpog8u1zmt/images/file052J95RO.jpg)
Conscious consumerism is a term that has almost become symptomatic of our lives negotiating the ‘New Normal’. Traditionally, we have given a lot of attention to making better and smarter choices in food, cars, banning single-use plastic, and more, but sustianability is a trend at its all-time high in the beauty
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