‘The Sox will always be part of our family identity’: For these Latino fans, White Sox pride is generational
One of Ramon Navarro’s most prized possessions is a White Sox Starter jacket, the one his grandpa, Reyes Pineda, used to wear all the time.
“The man was never not repping the team,” Navarro said of his grandfather. “There’s a photo of my First Communion, and there’s my grandpa in the church right in front of the big family picture with his nice satin White Sox starter jacket on. Over top of a shirt and a tie.
“There’s pictures of us en el rancho in Michoacan with some of his family, and it’s like 90 degrees outside. I still remember because it was hot and the man’s wearing that jacket,” he added.
His grandfather died last year and the family let Navarro keep the jacket. He dry cleaned it to preserve it. He plans to pass it down to his son someday, he said. “I see that jacket and immediately think of the memories I have of him growing up.”
As the White Sox move toward the playoffs, the team’s connections to its Latino fan base may come into sharper focus in the postseason spotlight. That’s reflected in everything from the food they sell at the ballpark to creating a space where Latino players can show off their cultural pride.
The team has also partnered with the Hispanic Chamber of Commerce and the Little Village Chamber of Commerce and work with
