The Data Dilemma
Nov 19, 2020
2 minutes
![adnewsau2011_article_011_01_01](https://article-imgs.scribdassets.com/71s4nbajgg95s4xw/images/fileW4U329LC.jpg)
Advertisers have had mammoth amounts of data placed at their fingertips over recent years. Never before have they been able to reach audiences at such a granular level.
Yet many advertisers still don’t feel completely confident wading through what is often insurmountable masses of data
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