![adnewsau2105_article_021_01_01](https://article-imgs.scribdassets.com/7hh0jg8074aj0b3h/images/fileGA741R9T.jpg)
![adnewsau2105_article_021_01_02](https://article-imgs.scribdassets.com/7hh0jg8074aj0b3h/images/fileKQ60JJDR.jpg)
![adnewsau2105_article_021_01_03](https://article-imgs.scribdassets.com/7hh0jg8074aj0b3h/images/file40XTTRYE.jpg)
We are starting to see greater collaboration between advertisers and broadcasters particularly when it comes to developing a unified audience identifier.
The last year has accelerated change in consumer viewing habits, with CTV taking up more share than ever. How has the advertising industry responded?
It’s safe to say that BVOD has