AdNews

Driveaway ads

ALDO FERRETTO

The Hallway creative director

There are not many product categories that reach the lofty heights the automotive advertising has traditionally attained, but sadly these days, not many car ads make it into that realm. This is a quintessential advertising sector that is screaming for a comeback, a new golden age, the next “ultimate driving machine” or “das auto”, for the great car work that automotive dreams are made of.

You’re reading a preview, subscribe to read more.

More from AdNews

AdNews3 min read
Howatson+ Company
Howatson+Company, a young agency started in 2021, with a defining value of “care fiercely”, has been named Creative Agency of the Year. The agency’s work I’m Dying Inside: A modern period drama for Modibodi, set the benchmark for how brands should sh
AdNews2 min read
Voice Of The Sea
Voice of the Sea by Innocean for the Australian Marine Conservation Society is the winner of the Small Budget Media Campaign of the Year (Less than $500,000) - Sponsored by Audience360. “This campaign’s media approach brought to life a creative idea
AdNews3 min read
Howatson+Company
The AdNews Effectiveness Award (sponsored by Google) has been won by Howatson+Company. A shout out to all marketers for great work. The judges were challenged by the high quality of submissions, saying this was one of the hardest categories to choose

Related Books & Audiobooks