“How Do I Get Your Job?”

Roadkill @davidfreiburger

I’m frequently asked about how I got my job. Years ago, the hidden agenda in the question was “I want to work at a car magazine?” Now it’s, “How can I grow my audience as an influencer?” I’ll answer those, but first, the 15-second explanation of my job: I was a typical gearhead who became a freelance automotive writer, leading to a staff job at HOT ROD in 1991, then became the editor of various magazines, which morphed into hosting YouTube videos that grew my social-media following before my videos became cable TV shows. I was the editor of HOT ROD for about a dozen years, and now I host Roadkill, Roadkill Garage, Engine Masters, and others. How did that happen?

My car-related