The Future of Advertising
It has been a year quite unlike any other, clouded with much change and uncertainty. A rapid acceleration towards digital, the rise of video on demand (VOD) services and increased content consumption are among the trends painting a picture of where the fate of advertising lies.
Samuel Tan, senior director of market development at Xandr, says with all of these changes, the industry has the chance to adapt and evolve for the future.
“Advertising needs to respond to that [change], helping monetize those opportunities and helping brands connect with their audiences in those different ways,” Tan says.
