Charting A New Path for Your Organization: The 4Ps

WHERE DO WE GO FROM HERE? That is the question being asked by just about everyone, everywhere. With the onset of the COVID-19 pandemic, business priorities immediately shifted from ‘how will we grow?’ to ‘how will we survive?’

As our medical and government leaders have indicated, we will get through this extremely difficult period and come out the other side. But there is little doubt that society will be different. It already is, and as a result, it is incumbent upon leaders to chart a new path.

Whether you work for a large corporation or a small business, an NGO or a not-for-profit, new thinking and approaches are required. In this article I will present a framework that can serve as a roadmap to prepare your business for the other side of the curve. The 4Ps Framework consists of four defining elements of a successful and sustainable business model for surviving and growing in 2020 and beyond: Purpose, Presence, Personalization and Protection. In this article