LINKING PROFIT AND PURPOSE DOESN’T JUST DO GOOD: IT CAN BOOST THE BOTTOM LINE, ATTRACT NEW BUSINESS AND DRIVE GROWTH
Almost 10 years ago I founded my digital marketing agency, Search Seven. At the time I was clear that I was starting a business in order to make a living – and as all business owners will recognise, businesses must be profitable. But it was essential for me that my day to day working life added something to the wider world. That’s why I made the decision to link profit to purpose in my company, and pledge seven per cent of our annual profits as donations to charity.
The desire to keep the focus of the business broader than simply the numbers of the balance sheet has gone on to shape the way in which the company is run, the clients it attracts and the staff that make us. It’s really written into our DNA as
