ADVERTISING
1. TBWA WORLDWIDE For saving lives by popularizing a distress signal on TikTok for domestic violence
2. MISCHIEF @ NO FIXED ADDRESS For making the good kind of trouble by calling out antiquated marijuana laws
3. WIEDEN+ KENNEDY For putting its purpose to work for Nike and Budweiser and nurturing diverse talent
4. FCB For releasing “Sick Beats” to help people with cystic fibrosis
5. RETHINK For unbottling its creativity for Heinz and Coors
6. THE COMMUNITY For ensuring that Oreos will survive a zombie apocalypse and an alien invasion
7. CHECK MY ADS For defunding the ad tech that’s propping up disinformation
8. SS+K For traveling to the metaverse-to satirize Mark Zuckerberg and promote Iceland
9. OBSERVATORY For fulfilling the promise of branded entertainment
10. ENGINE CREATIVE For resuscitating a prince (murdered soccer prodigy Kiyan Prince) to campaign against knife crime
ARCHITECTURE
1. POPULOUS For greening Seattle’s new sports arena while respecting the past
2. PRINCE CONCEPTS For transforming Quonset huts into residences in Detroit and Fort Worth
3. ROSS BARNEY ARCHITECTS For energizing Rogers, Arkansas, with a new park and McDonald’s restaurants with a net-zero design
4. HKS For helping buildings breathe
5. BLOCK RESEARCH GROUP For breaking new ground with floors that use 70% less concrete and 90% less steel
6. ILLUMINARIUM For creating a new kind of architectural entertainment experience
7. TOM WISCOMBE ARCHITECTURE For billboarding the future of interactive city signage
8. MOODY NOLAN For nudging the industry to build housing in underserved neighborhoods
9. LEVER ARCHITECTURE For growing environmentally friendly mass timber projects into reality
10. SO-IL For turning apartmentbuilding design inside out to prioritize outdoor space and social interaction
AI
1. LIVEPERSON For assisting salespeople by letting conversational bots handle customer queries
2. GRAMMARLY For rewriting whole sentences to read good, er, better
3. OPENAI For translating natural language into code, setting the stage for software engineering to become accessible to all
4. ADOBE For applying filters with increasing ease
5. LINKSQUARES For building the Google for contracts, deploying AI so legal teams can streamline such processes as M&A and procurement
6. CITRINE INFORMATICS For anticipating chemical reactions, without vast data troves or even new code
7. EIGHTFOLD AI For giving employees a leg up within their companies, recommending mentors, projects, and internal jobs
8. DARKTRACE For warding off the REvil cyberattack
9. SCALE AI For redesigning the parameters of the neural network
10. IMMUNAI For understanding the human immune system
AR/VR
1. SNAP For focusing its lens on Try-On tech with enhancements in body tracking, cloth simulation, and object recognition
2. NVIDIA For building an Omniverse for developers to share and sync 3D graphics
3. NIANTIC For seeding the metaverse in the natural world with new games like Pikmin Bloom
4. SIGHTCALL For bringing a new layer to remote-assistance service calls
5. APPLIEDVR For managing chronic lower-back pain via virtual reality
6. GOOGLE For navigating complex indoor environments with augmented reality place markers
7. AVEGANT For cutting AR glasses down to size by miniaturizing the light engines that produce digital imagery
8. HTC For immersing enterprises in virtual reality with its Vive Focus 3 headset
9. 3DAR For unlocking interactivity in film with the Paper Birds VR shorts
10. RESOLUTION For taking the VR gaming throne with Demeo: Realm of the Rat King
BEAUTY
1. EADEM For formulating a clean beauty skincare serum uniquely for women of color
2. L’ORÉAL For saving up to 80% of water with every hair-salon shampoo
3. VIRTUE LABS For flourishing while addressing the underilluminated issue of female hair thinning and loss
4. LOVESEEN For setting hearts aflutter over its faux eyelashes
5. HEAT FREE HAIR For caring for hair extensions with its collection of shampoos, conditioners, mousses, and serums
6. HOURGLASS COSMETICS For crushing its goal of achieving the perfect carmine red while being vegan and cruelty-free
7. LANDING INTERNATIONAL For connecting emerging minority-owned beauty brands with retailers such as JCPenney
8. DIOR For styling digital avatars with first-of-its-kind virtual eyeshadows and mascaras
9. ATTICUS For getting men to care for their largest organ: their skin
10. BOY SMELLS For shattering the binary fragrance business with gender-fluid scents
BIOTECH
For minding the storage and care of frozen eggs and embryos used in
