![f015-02](https://article-imgs.scribdassets.com/3dznl6y5fkalemzb/images/file6UNVRA5I.jpg)
![f015-01](https://article-imgs.scribdassets.com/3dznl6y5fkalemzb/images/fileG5J3ZUSN.jpg)
Most Innovative Companies
In 1984, fast-food chain Wendy’s debuted its “Where’s the Beef?” advertising campaign, with TV spots featuring the inimitable Clara Peller posing the titular question to two gray-haired companions as they surveyed a competitor’s burger. The campaign elevated the catchphrase into the pop culture pantheon, and fueled record sales at Wendy’s.
For Kurt”, Kane says.