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When San Francisco cybersecurity company HackerOne got serious about its written communications, its concerns went far beyond pesky split infinitives. For example, much of its messaging is aimed at hackers—not online criminals, but the kinds of ethical geeks who bristle at the use of the term “hacker” to describe the bad guys. To make sure it didn’t inadvertently tick off this critical audience through any sloppy phrasing or poor word choices, the company gave more than 50 employees their own writing coach: Grammarly
Famous—or maybe