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Expert advice from Inc.’s inner circle
co-founder Stacy Spikes in 2018, he got to work planning in April 2021. The app lets users earn credits for watching branded content—while optional facial detection confirms they’ve paid attention. Spikes says the platform was inspired by, and complies with, data privacy laws like the E.U.’s GDPR. And early testing indicates PreShow’s model can hike engagement by 75 percent.