Entrepreneur

Don’t Choke

Few experiences are more frustrating: You spend hours, days, or weeks preparing for a high-pressure moment—a presentation, an interview, a client pitch—and when it finally arrives, stress and anxiety get the best of you.

Instead of giving the performance you know you’re capable of, you “choke.”

Sian Beilock, a cognitive scientist and the president of Barnard College, has experienced this many times—first while growing.

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