Many brands say they want to be sustainable, but sustainability isn’t just a button to push. It’s a complicated series of decisions and sacrifices—and nobody knows that better than Sandra Bosben, founder and CEO of Shine Pet Food.
Bosben never intended to enter the pet business, but she also wasn’t planning on getting a puppy the day she pulled into a Starbucks and saw Marty jump out of a truck full of dogs for adoption. “I couldn’t take him,” she says. Marty had medical issues, so Bosben consulted experts to make his food by hand. That led
