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  • Inc.

    HOW I GOT SWEATY AND MUDDY AND MADE NON-ALCOHOLIC BEER COOL

    Aug 16, 2022 3 minutes

    NO.26

    ATHLETIC BREWING COMPANY CEO: BILL SHUFELT

    CATEGORY: FOOD & BEVERAGES

    THREE-YEAR REVENUE GROWTH: 13,071%

    Bill Shufelt, 39, started his craft beer business in 2017 in a moribund segment of an otherwise booming industry: non-alcoholic brews. Shufelt bet that there were many nondrinkers like him who wanted lagers and IPAs that tasted better than water, and were fit for fancy dinners as well as the finish line. Since then, his Athletic Brewing Company, based in Stratford, Connecticut, has raised about $75 million —AS TOLD TO DOUG CANTOR

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