os Angeles is nothing if not a city for odd business alli ances—see: Martha Stewart and Snoop Dogg. So it’s perhaps to be expected that after Nicole Richie, the daughter of famed singer Lionel, introduced her sisterin-law, the actress Cameron Diaz, to fashion and beauty entrepreneur Katherine Power on New Year’s Eve 2014, the pair would end up going into business together. Today they are the co-founders of Avaline, a new line of “clean wines” that launched in July 2020 with the goal of hitting the Venn diagram intersection of the $1.2 trillion global wellness market and the $418 billion wine market.
