DATA, DEFINED BY MERRIAM-WEBSTER AS “FACTUAL INFORMATION USED as a basis for reasoning, discussion, or calculation,” allows for proposals and decisions to be better informed, more equitable, and more likely to protect the rights of both consumers and businesses. For the legal cannabis industry, data plays a vital role in supporting potential benefits, justified calls for reforms, and messaging about the issues that are most important to stakeholders and society alike. Those often include touting policies and best practices for the provision of goods and services that are accessible and culturally relevant.
Since our founding in 2014, New Frontier Data has established itself in
