The past 50 years have witnessed major shifts with regard to what fuels entrepreneurial drive. The type of new businesses that emerge have been moving from a low-innovation and opportunity-led entrepreneurship into a new quest for originality and impact. The result is new entrepreneurial strategies and concepts incorporating sustainability concepts, including reuse, recycling, repair, product sharing, ergonomics, circular economy, and so forth, demonstrating an emerging concern for the social, economic, and environmental impact of firms. The result is a new trend of emerging entrepreneurs: those that move with purpose.
In this article, we attempt to share three leading patterns that define these entrepreneurs. First is falling in love with purpose. Second is living their purpose. And third is creating a laboratory
