has been transformed into an obstacle course. You're hanging out on a beach with the Latin American pop juggernaut Bad Bunny, listening to his album with his friends. These surreal, clever experiences are the product of 3dar, an animation studio started in Buenos Aires by two filmmakers and brothers. As 3dar has grown its profile in animation, it's also become a leader in virtual and augmented reality, using the immersive technologies to engage users more fully in its stories. The company—one of Meta's biggest AR filter partners in Latin America last year, creating selfie filters and social games for Instagram and Facebook—also earned a Lion at the 2022 Venice Film Festival in September for . That's the eggcentric game that uses the Meta Quest 2's pass-through mode to build an AR course out of the player's environment. Last summer, 3dar created that 360-degree video album visualizer for Bad Bunny that garnered 41 million visits in the first 12 hours. German Heller, 3dar's cofounder and CEO, says his goal is to “be adventurous and highlight our Latin American culture through technology.” As the company continues to explore VR and AR projects and push mixed reality's capabilities, Heller says 3dar plans to open experience rooms to have people play the company's games with their friends, with locations in China and South Korea ready for their first trial in April. As Heller says, “I always try to make creation a game.”
