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timate the power of an American brand. “The brand is the most indispensable thing,” says David Aaker, a professor emeritus at UC Berkeley's Haas business school and author of more than a dozen books on branding strategy. “If
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timate the power of an American brand. “The brand is the most indispensable thing,” says David Aaker, a professor emeritus at UC Berkeley's Haas business school and author of more than a dozen books on branding strategy. “If
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