I recently led a morning Eucharistic service in Burlington, Ontario, using the Book of Common Prayer (BCP).
At the end of it, a student from the local university approached me and said, ‘Hey, Rev, cool language. Never heard that before in church. I may even come again.’ I was about to explain the origins of the text and its evolution when, entirely wisely, the young man stuck his earbuds in, turned on his music and waved goodbye.
‘I'll be back,’ he shouted as he left. I doubt