Macworld UK

Opinion: Hey Siri, is Apple letting another AI opportunity pass by?

ChatGPT (fave.co/3AV5yUm) is all the tech world can talk about lately, and with good reason. The AI-powered tool is impressive, but there are plenty of worries too – copyright infringement, plagiarism, use in classrooms, even lost jobs, so it’s no wonder people who write for a living are stressing about AI that can seemingly write well. But there are also starry-eyed tech companies who see the future– the ability for computers to converse naturally and create content that businesses can actually use, at a scale, speed, and cost humans can’t possibly match.

But ChatGPT, Google Bard (fave.co/3LEzVDC), and Microsoft’s Bing Chat (see page 34) are just one small part of the generative AI revolution. The art world has been buzzing about new generative AI art tools for the past year and freaking out about the same issues – bias, copyright, lost jobs, and so on. Deepfakes, where neural networks swap out people in videos with stunning realism, were the tip of the iceberg.

These tools aren’t just a flash

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