How Jimmy Buffett Created an Empire
The musician knew how to translate the power of a loyal community into a successful business.
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Jimmy Buffett, the chiller laureate of Key West, died on Friday at 76. His legacy goes well beyond music: He also parlayed the power of his loyal community into a business empire.
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A Distinctly American Figure
If you have never spent a lunch hour in Times Square at the Margaritaville restaurant, or a cocktail hour at the 5 o’Clock Somewhere bar upstairs, allow me to paint a picture: An enormous shiny flip-flop greets
