PLAYSTATION
FROM ITS BUZZY THE LAST OF US ADAPTATION TO ITS ACCESSIBLE CONTROLLER, THE CONSOLE MAKER IS SHOWING HOW VIDEO GAMES CAN BE FOR EVERYONE.
a brand to reckon with since its 1994 debut. In the ensuing decades, parent company Sony has sold more than half a billion consoles, and you'd need scientific notation to calculate the amount of time gamers have spent playing on its five iterations. The brand has long collaborated with high-wattage stars for marketing campaigns, but this year it achieved A joint production with Sony Pictures and PlayStation, the series—based on the 2013 high-selling game developed by Naughty Dog—was an immediate hit. It built to an average weekly audience of 32 million and was nominated for 24 Emmys. It also spurred new sales of the decade-old game and its 2020 sequel.
