The entertainment giant Disney is this week celebrating its 100th birthday with the show-business panache you might well expect. There is, however, a reason why investors and anyone interested in business should be watching, and not just to catch a glimpse of Buzz Lightyear. From the days of its first short animated films, Disney has grown to become one of the most successful entertainment businesses in the world, and in, and it has created some of the best films ever made in any genre. But it has also built one of the most powerful brands of all time. No other major global company has quite the same reach as Disney. Its power is unique.
