Rohit Bhargava INC.'S NON-OBVIOUS BUSINESS BOOKS
The founder of the Non-Obvious Company, Rohit Bhargava is a trend curator and best-selling author of nine books.
What if you were accused online of being a threat to humanity on a global scale?
This disquieting realization fuels the opening pages of social scientist Dan Ariely's latest book, Misbelief, which explores the forces that cause rational people to believe irrational things. He starts with his disturbing discovery that dozens of conspiracy theories are blaming him for every thing from the spread of Covid-19 to illicit vaccine development. Ambitious guy.
Ariely is an easy target. A wellknown academic and adviser to corporations and governments, he's been in many closed-door conversations with powerful people. He has also spoken publicly about the pandemic, mask
