You’ve just launched a fabulous spirit. The market is buzzing. Everyone is rushing to grab the bottle and post about it on the Gram and earn a spot of social currency. Your social media team is acing the content game. You’re the talk of the industry and the aficionados for a couple of months. Then, the very next brand that’s launched grabs your market’s attention. Brand loyalty stays, but the excitement diminishes. The onus is now on you to win back their attention and keep the excitement abuzz. And this is how life, read brand cycle, comes full circle…
With a virtual tsunami of spirits being launched, brands have to stay on their toes not only to retain their share of the pie, but to do so creatively. That’s where the play of ‘limited releases’ comes in, breathing
