The AdNews Social Responsibility/Pro Bono Award has been won by HERO with the campaign Through Their Eyes, Maybelline.
“This campaign’s strategy punched above its weight against what it set out to achieve, delivering admirable reach and creating tangible behaviour amongst the audience,” the judges said.
The campaign that set out to change the game for good.
Maybelline New York wanted to engage with Gen Z, in particular the burgeoning gaming demographic, now with a total audience of 17 million in Australia. The
