Airline alliances are the gold standard of modern aviation. Consistency and proper integration between airlines remove much hassle from the travel experience. But formal alliances offer so much more – and not just for passengers.
Let’s wind the clock back to 1997, when the concept first took flight. Hungry for new opportunities, Air Canada, Lufthansa, Scandinavian Airlines (SAS), Thai Airways and United Airlines banded together to form Star Alliance. Dubbed “The Airline Network for Earth”, its name tips its key objective – having a broad network of destinations dotted across the map, like clusters of stars in the night sky. For the trivia buffs, Star Alliance’s logo also connects five points to create a circuit – representing the five founding airlines working together. Precious metals represent Star’s global frequent flyer tiers: Silver and Gold.
Not to be outdone, American Airlines, British Airways, Canadian Airlines (later absorbed into Air Canada), Cathay Pacific and Qantas would then come together and form Oneworld in 1999. Making a planetary
