The Rake

‘DON’T LET ANYONE SAY YOU CAN’T ACCOMPLISH SOMETHING’

It’s been a big few years for Aston Martin. Their Formula One team is hitting its stride, and has recently re-signed two-time champion Fernando Alonso. As a road-car company, the marque has launched a series of important models. Its first SUV, the DBX, arrived in 2020, eventually accounting for half of all sales the following year. The DB12 dropped in 2023 — the luxurious grand tourer with roots that date back to James Bond’s steed of choice, the DB5. This year is their biggest yet. “2024 is a year of immense product transformation at Aston Martin, with the introduction of four new models to the market before the end of the year,” says Lawrence Stroll, the executive chairman and part owner.

You’re reading a preview, subscribe to read more.

More from The Rake

The Rake4 min read
Hot Dates
A. Lange & Söhne have always been a collector’s favourite. Makers for whom, traditionally, you would have had to dig deeper to find and get into. That changed in 2020-21, when we all spent more time at home and enthusiasts had the chance to indulge t
The Rake4 min read
Less Is More
You would be forgiven for thinking that a time-only watch could not be complicated. After all, there are often no subdials, no chimes or jumping hours to be seen. But the reality is that to make an incredibly thin watch is incredibly difficult. Thinn
The Rake5 min read
Urbane Species
We’ve all encountered them: those charismatic individuals who command a room’s attention without ever raising their voice, who exude — effortlessly, almost silently — imperious magnetism through every pore. The apparel made by Canali is that person i

Related